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What They Do
About This Career
Formulates design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Directs workers engaged in artwork or layout design.
This career is part of the Arts, Audio-Video Technology and Communications cluster Visual Arts pathway.
A person in this career:
- Works with creative directors to develop design solutions.
- Presents final layouts to clients for approval.
- Manages own accounts and projects, working within budget and scheduling requirements.
- Confers with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
- Confers with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
- Formulates basic layout design or presentation approach and specifies material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Reviews and approves art materials, copy materials, and proofs of printed copy developed by staff members.
- Creates custom illustrations or other graphic elements.
- Attends photo shoots and printing sessions to ensure that the products needed are obtained.
- Reviews illustrative material to determine if it conforms to standards and specifications.
Working Conditions and Physical Demands
People who do this job report that:
- You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
- Work in this occupation involves using your hands to hold, control, and feel objects more than one-third of the time
- Work in this occupation requires being inside most of the time
- Work in this occupation involves making repetitive motions more than one-third of the time
- Work in this occupation involves sitting more than one-third of the time
Working in this career involves (physical activities):
- Identifying color and seeing differences in color, including shades and brightness
- Seeing clearly at a distance
- Seeing clearly up close
- Speaking clearly enough to be able to be understood by others
- Identifying and understanding the speech of another person
Work Hours and Travel
- Irregular hours
- Weekend work
Specialty and Similar Careers
Careers that are more detailed or close to this career:
- Graphic Design and Art Production Manager
- Creative Services Manager
- Art Director — Oversees the artistic aspects of film, television, dance and theatre productions.
- Art Supervisor
- Creative Director (CD Director) — Responsible for the overall supervision of an agency's creative product (both design and copy).
- Creative Manager
- Design Director — Oversees the responsibilities of members of the creative team in developing video games.
- Creative Services Director
- Group Art Supervisor
- Presentation Director
Every year the U.S. Department of Labor conducts national surveys of wage data by occupation in every state and in all industry divisions. These surveys are conducted through the Occupational Employment Statistics (OES) program.
The statistics collected for one year are published the next fall. For example, 2013 wage information was published in the fall of 2014.
There are over 800 occupations in the surveys, and these occupations cover the entire U.S. labor market. The surveys ask for reports in a scale of ranges for both hourly wages and annual wages.
In many cases, these occupations are broad enough to cover many more detailed specialties of an occupation. A specific occupation may be included in a broader occupational category for which labor market data is available. When you look at the statistics for a broad category, be aware that the salary data for a specific career may differ.
For more details about how wage information is collected and calculated by the U.S. Department of Labor, visit their website at http://www.bls.gov/bls/blswage.htm.
Every year the U.S. Department of Labor conducts a national survey of over 400,000
employers in every state and in all industry divisions. This survey is conducted
through the Occupational Employment Statistics (OES) program. Every other year the
department publishes outlook information based on these surveys.
Each outlook period covers 10 years. For example, in 2003 the outlook information
was published for 2004-2014. Employers are asked to report the number of employees
in about 770 different occupations that cover the entire U.S. labor market.
From this information, staffing patterns for different industries are established.
Industry growth is projected into the future based on past trends and current economic
conditions. Industry staffing patterns are then applied to the industry projections
to obtain occupational projections.
In many cases, these occupations are broad enough to cover many more detailed specialties
of an occupation. A specific occupation may be included in a broader occupational
category for which labor market data is available. When you look at the statistics
for a broad category, be aware that the employment data for a specific field may
differ.
For more details about how employment information is collected and calculated by
the U.S. Department of Labor, visit their website at http://stats.bls.gov/news.release/ocwage.tn.htm.
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