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What They Do
About This Career
Plans, directs, or coordinates advertising policies and programs or produces collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
This career is part of the Marketing cluster Marketing Management pathway.
A person in this career:
- Plans and prepares advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspects layouts and advertising copy, and edits scripts, audio, video, and other promotional material for adherence to specifications.
- Confers with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinates with the media to disseminate advertising.
- Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
- Directs, motivates, and monitors the mobilization of a campaign team to advance campaign goals.
- Plans and executes advertising policies and strategies for organizations.
- Prepares budgets and submits estimates for program costs as part of campaign plan development.
- Contacts organizations to explain services and facilities offered.
- Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaigns.
Working Conditions and Physical Demands
People who do this job report that:
- You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
- Work in this occupation requires being inside most of the time
- Work in this occupation involves sitting more than one-third of the time
Working in this career involves (physical activities):
- Seeing clearly up close
- Speaking clearly enough to be able to be understood by others
- Identifying and understanding the speech of another person
Work Hours and Travel
- Overnight travel
- Overtime work
Specialty and Similar Careers
Careers that are more detailed or close to this career:
- Account Executive — Employed by an organization such as a bank, public relations firm, or advertising agency who is responsible for the business of a specific client.
- Marketing and Promotions Manager
- Promotions Director
- Creative Services Director
- Advertising Sales Manager (Ad Sales Manager)
- Classified Advertising Manager (Classified Ad Manager)
- Communications Director
- Communications Manager
- Promotions Manager
Every year the U.S. Department of Labor conducts national surveys of wage data by occupation in every state and in all industry divisions. These surveys are conducted through the Occupational Employment Statistics (OES) program.
The statistics collected for one year are published the next fall. For example, 2013 wage information was published in the fall of 2014.
There are over 800 occupations in the surveys, and these occupations cover the entire U.S. labor market. The surveys ask for reports in a scale of ranges for both hourly wages and annual wages.
In many cases, these occupations are broad enough to cover many more detailed specialties of an occupation. A specific occupation may be included in a broader occupational category for which labor market data is available. When you look at the statistics for a broad category, be aware that the salary data for a specific career may differ.
For more details about how wage information is collected and calculated by the U.S. Department of Labor, visit their website at http://www.bls.gov/bls/blswage.htm.
Every year the U.S. Department of Labor conducts a national survey of over 400,000
employers in every state and in all industry divisions. This survey is conducted
through the Occupational Employment Statistics (OES) program. Every other year the
department publishes outlook information based on these surveys.
Each outlook period covers 10 years. For example, in 2003 the outlook information
was published for 2004-2014. Employers are asked to report the number of employees
in about 770 different occupations that cover the entire U.S. labor market.
From this information, staffing patterns for different industries are established.
Industry growth is projected into the future based on past trends and current economic
conditions. Industry staffing patterns are then applied to the industry projections
to obtain occupational projections.
In many cases, these occupations are broad enough to cover many more detailed specialties
of an occupation. A specific occupation may be included in a broader occupational
category for which labor market data is available. When you look at the statistics
for a broad category, be aware that the employment data for a specific field may
differ.
For more details about how employment information is collected and calculated by
the U.S. Department of Labor, visit their website at http://stats.bls.gov/news.release/ocwage.tn.htm.
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