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What They Do
About This Career
Plans, directs, or coordinates activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
This career is part of the Marketing cluster Marketing Management pathway.
A person in this career:
- Assigns, supervises, and reviews the activities of public relations staff.
- Confers with labor relations managers to develop internal communications that keep employees informed of company activities.
- Designs and edits promotional publications, such as brochures.
- Develops and maintains the company's corporate image and identity, which includes the use of logos and signage.
- Develops, implements, or maintains crisis communication plans.
- Directs activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
- Drafts speeches for company executives and arranges interviews and other forms of contact for them.
- Establishes and maintains effective working relationships with clients, government officials, and media representatives and uses these relationships to develop new business opportunities.
- Evaluates advertising and promotion programs for compatibility with public relations efforts.
- Facilitates consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
Working Conditions and Physical Demands
People who do this job report that:
- You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
- Work in this occupation involves sitting more than one-third of the time
Work Hours and Travel
- Overnight travel
- Overtime work
Specialty and Similar Careers
Careers that are more detailed or close to this career:
- Communications Director
- Communications Manager
- Community Relations Director
- Development Director
- Public Affairs Director
- Public Relations Director (PR Director)
Every year the U.S. Department of Labor conducts national surveys of wage data by occupation in every state and in all industry divisions. These surveys are conducted through the Occupational Employment Statistics (OES) program.
The statistics collected for one year are published the next fall. For example, 2013 wage information was published in the fall of 2014.
There are over 800 occupations in the surveys, and these occupations cover the entire U.S. labor market. The surveys ask for reports in a scale of ranges for both hourly wages and annual wages.
In many cases, these occupations are broad enough to cover many more detailed specialties of an occupation. A specific occupation may be included in a broader occupational category for which labor market data is available. When you look at the statistics for a broad category, be aware that the salary data for a specific career may differ.
For more details about how wage information is collected and calculated by the U.S. Department of Labor, visit their website at http://www.bls.gov/bls/blswage.htm.
Every year the U.S. Department of Labor conducts a national survey of over 400,000
employers in every state and in all industry divisions. This survey is conducted
through the Occupational Employment Statistics (OES) program. Every other year the
department publishes outlook information based on these surveys.
Each outlook period covers 10 years. For example, in 2003 the outlook information
was published for 2004-2014. Employers are asked to report the number of employees
in about 770 different occupations that cover the entire U.S. labor market.
From this information, staffing patterns for different industries are established.
Industry growth is projected into the future based on past trends and current economic
conditions. Industry staffing patterns are then applied to the industry projections
to obtain occupational projections.
In many cases, these occupations are broad enough to cover many more detailed specialties
of an occupation. A specific occupation may be included in a broader occupational
category for which labor market data is available. When you look at the statistics
for a broad category, be aware that the employment data for a specific field may
differ.
For more details about how employment information is collected and calculated by
the U.S. Department of Labor, visit their website at http://stats.bls.gov/news.release/ocwage.tn.htm.
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