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What They Do
About This Career
Researches conditions in local, regional, national, or online markets. Gathers information to determine potential sales of a product or service, or plans a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
This career is part of the Marketing cluster Marketing Research pathway.
A person in this career:
- Prepares reports of findings, illustrating data graphically and translating complex findings into written text.
- Conducts research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collects and analyzes data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Measures and assesses customer and employee satisfaction.
- Devises and evaluates methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arranges to obtain existing data.
- Measures the effectiveness of marketing, advertising, and communications programs and strategies.
- Seeks and provides information to help companies determine their position in the marketplace.
- Forecasts and tracks marketing and sales trends, analyzing collected data.
- Gathers data on competitors and analyzes their prices, sales, and method of marketing and distribution.
- Monitors industry statistics and follows trends in trade literature.
Working Conditions and Physical Demands
People who do this job report that:
- You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
- Work in this occupation requires being inside most of the time
- Work in this occupation involves sitting more than one-third of the time
Working in this career involves (physical activities):
- Seeing clearly up close
- Speaking clearly enough to be able to be understood by others
- Identifying and understanding the speech of another person
Work Hours and Travel
- Regular working hours and limited travel
Specialty and Similar Careers
Careers that are more detailed or close to this career:
- Business Development Specialist — Pursuits new clients and generates new leads for a company, using public relations, networking, organizing events, gathering data and contact databases, in order to present and convince the clients to purchase the products or the services.
- Communications Specialist
- Market Analyst
- Market Research Consultant
- Market Researcher
- Market Research Specialist
- Demographic Analyst
Every year the U.S. Department of Labor conducts national surveys of wage data by occupation in every state and in all industry divisions. These surveys are conducted through the Occupational Employment Statistics (OES) program.
The statistics collected for one year are published the next fall. For example, 2013 wage information was published in the fall of 2014.
There are over 800 occupations in the surveys, and these occupations cover the entire U.S. labor market. The surveys ask for reports in a scale of ranges for both hourly wages and annual wages.
In many cases, these occupations are broad enough to cover many more detailed specialties of an occupation. A specific occupation may be included in a broader occupational category for which labor market data is available. When you look at the statistics for a broad category, be aware that the salary data for a specific career may differ.
For more details about how wage information is collected and calculated by the U.S. Department of Labor, visit their website at http://www.bls.gov/bls/blswage.htm.
Every year the U.S. Department of Labor conducts a national survey of over 400,000
employers in every state and in all industry divisions. This survey is conducted
through the Occupational Employment Statistics (OES) program. Every other year the
department publishes outlook information based on these surveys.
Each outlook period covers 10 years. For example, in 2003 the outlook information
was published for 2004-2014. Employers are asked to report the number of employees
in about 770 different occupations that cover the entire U.S. labor market.
From this information, staffing patterns for different industries are established.
Industry growth is projected into the future based on past trends and current economic
conditions. Industry staffing patterns are then applied to the industry projections
to obtain occupational projections.
In many cases, these occupations are broad enough to cover many more detailed specialties
of an occupation. A specific occupation may be included in a broader occupational
category for which labor market data is available. When you look at the statistics
for a broad category, be aware that the employment data for a specific field may
differ.
For more details about how employment information is collected and calculated by
the U.S. Department of Labor, visit their website at http://stats.bls.gov/news.release/ocwage.tn.htm.
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